Private Brand

There is a pharmacy near my apartment.
It sells not only medicines but also daily necessities such as drinks, frozen food, and even vegetables.
The pharmacy has many branches around this prefecture and it has a private brand for food and drinks.
The private brand products are cheaper than other regular brands’ products.
Those kinds of imitation products are increasing in Japanese retail stores.
Famous convenience stores also have their own private brands.
It would be difficult for private brands to sell their products on a larger scale.
However, it is good that we, customers, can buy high quality products in low prices, but I learned that it is difficult to maintain food business in a long period of time.